Top News From Today's "Boomiverse"
The Long and Winding Road; From their Beetles to their boxy SUVs, Americans who grew up in the '60s and '70s defined themselves by what they drove
Keith Naughton; With Joanna Broder, Joan Raymond, Hilary Shenfeld, Margaret Nelson Brinkhaus, Patrick Crowley and Tara Weingarten
Newsweek
April 9, 2007
Overview: This article discusses the evolution of the auto industry and how those cars have impacted and shaped the baby boomer generation. Specifically the article shares, “What a long, strange trip it's been for boomer drivers. The group that started out as hippies at the wheel of psychedelic VW Microbuses has taken many forks in the road--from muscle cars to minivans, Beetles to Beemers, Hondas to Hummers, pony cars to Priuses. The one constant in boomers' conflicted car culture: you are what you drive. On the road, the Me Generation became the Look at Me Generation.” Moreover, “To boomers, the wheels you choose are the ultimate expression of freedom and of self. After all, taking to the open road has been a lifelong love affair. Boomers were the first generation to grow up in the back seat, or, in some cases, the back window.”
http://www.msnbc.msn.com/id/17888478/
Japan's baby boomers rank Hawai'i No. 2 destination
Honolulu Advertiser
April 5, 2007
Overview: According to a study conducted by the Japan Travel Bureau, Japanese baby boomers indicated that Hawaii is the number two destination for retirement travel. “The poll said only 22.4 percent stated that they did not, or do not plan to travel after retiring. An overwhelming majority — 93.8 percent — said they plan to travel with their spouse.”
http://the.honoluluadvertiser.com/article/2007/Apr/05/br/br8291754306.html
Baby Boomers - doing it for themselves
TheMatureMarket.com
April 6, 2007
Overview: This article focuses on Australian baby boomers and suggests, “History, some might say, has been kind to the baby boomers. They have enjoyed affordable housing, access to free education, often generous welfare benefits and frequently favourable employment markets.” Additionally the article shares, “But will history continue to favour the boomers? This edition of the AMP.NATSEM Income and Wealth Report takes stock of the baby boomers’ situation – their family structures, their work patterns, their wealth and their spending – to ask: how well placed are they financially to answer the challenges of their march to retirement?” To view the full report, click on the link provided in this article.
http://www.thematuremarket.com/SeniorStrategic/baby_boomers_doing_it_for_themselves-8506-5.html