Top News From Today's "Boomiverse"
First Major Survey on Gen Y and Boomer Entrepreneurs Shows Business Confidence and Different Appetites for Risk
Business Wire
April 26, 2007
Overview: Press release announcing, “Baby Boomer and Generation Y entrepreneurs share optimism about the economy and confidence in their ability to succeed in business, according to the OPEN Ages survey from OPEN from American Express(R), a new survey examining the attitudes of Baby Boomer and Generation Y business owners. But the survey also uncovered surprising findings, including the belief by both generations that America is worse off now than when they were kids.” Moreover the release shares differences between the generations in global warming and media influences.
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070426005367&newsLang=en
New Dove Ads Put A Real Face On Aging
Morieka V. Johnson
The Ledger
April 25, 2007
Overview: Johnson focuses on Dove’s ad campaign on aging and includes a Q&A with Pro-Age spokeswoman Karen Giblin. In the article Giblin shares, “If we get used to seeing these ads, there will be more of an acceptance of aging. Looking at the warmth in someone's eyes, that's what beauty is about; it's not the wrinkles, it's the sparkle in the soul. There's really no Fountain of Youth. We're not going to have Demi Moore bodies. As we age we have to have discipline. We don't have to lower the lights and change the bulbs to 25 watts.”
http://health.theledger.com/article/20070425/FAMILY/4379/-1/RSS2&source=RSS
Are Facelifts Out with Baby Boomers? Plastic Surgeons Have Other Ideas
Senior Journal
April 25, 2007
Overview: This article focuses on the facelift trend among baby boomers. The article shares, “Facelifts are the second most popular cosmetic surgical procedure for men and women over age 55, according to new ASPS statistics. Nearly 102,000 people aged 40 and older had a facelift in 2006.”
http://www.seniorjournal.com/NEWS/Boomers/2007/7-04-25-AreFacelifts.htm