Top News From Today's "Boomiverse"
Aging boomers seek 'grand' appellations
Susan Felt
Arizona Republic via Delawareonline.com
April 23, 2007
Overview: Felt discusses baby boomers and the grandparent image. She writes, “The image of grandma and grandpa has moved from actor Will Geer, who played Grandpa on ‘The Waltons,’ to rocker Mick Jagger and actress Goldie Hawn, who anointed herself ‘Glamma’ when her grandson was born.” She goes on to say, “Boomers' high divorce rate has added a twist to the grand name game. Those in second or third marriages may have grandkids as well as their own young children and want a jazzier name.”
http://www.delawareonline.com/apps/pbcs.dll/article?AID=/20070423/LIFE/704230303/1005/LIFE
Marketing Experts Zero in on Boomers
William Arnold
The Arizona Republic
April 24, 2007
Overview: Arnold reports, “Newspaper ads for local supermarkets are examples of targeted marketing. One company has a section devoted to healthy lifestyles -- products for the baby boomer market. Yet, every generation believes the media aren't marketing to its age group. The older population feels that it is overlooked in favor of the boomer. The boomer feels that he or she is neglected in favor of the Gen-Xer.” Additionally, Arnold shares thoughts from Brent Green and Ken Dychtwald. Specifically, he writes, “Green believes that some of the marketing attempts fail to pinpoint what motivates boomers. Not all boomers want to drive a car because it offers a status appeal. Some might want something that is more environmentally friendly.”
http://www.azcentral.com/community/scottsdale/articles/0423sr-aging0423ON.html
Dr. Alan Greenspan Calls for Baby Boomers to Take Action in Preparing for Retirement
BusinessWire
April 25, 2007
Overview: Dr. Alan Greenspan – U.S. Federal Reserve Chairman (1997-2006) – today encouraged Baby Boomers around the world to take more responsibility to prepare for their retirement. Dr. Greenspan offered his perspective as the keynote speaker at the MDRT BoomertirementTM Industry Summit.” Moreover, “Greenspan added that, as life expectancy continues to increase, Baby Boomers will likely look for additional ways to remove the financial uncertainties that will come from a longer retirement by analyzing their lifestyle, determining the resources at their disposal, and ultimately making decisions to best prepare for their future.”
Sex Education For Baby Boomers
Keyetv.com
April 24, 2007
Overview: This segment is focused on baby boomers and HIV. Specifically, “HIV is extremely prevalent among ages 45, 50 and older, said Fred Wyand with the American Social Health Association (ASHA).” The article goes on to say, “It's increasing at a faster rate among older people than younger people, especially women, said Rita Strombeck, president of Healthcare Education Associates.”