Top News From Today's "Boomiverse"
Skin Care Becomes Masculine: Men Increasingly Turn To Quality Cosmetics Instead Of Soap On A Rope
Greg Morago
The Hartford Courant
April 18, 2007
Overview: Morago reports that companies are making skin-care and grooming products for men. He writes, “But it's not just younger bucks like Becks who are taking care of their skin. As men age, they are more likely to invest in more and better grooming products, Esposito said. ‘One of the biggest drivers behind the boom is the baby boomer generation. They are fitter and living longer. But with a longer, healthier life comes the need to work longer and many of them actually have to date at later ages than they ever expected,’ he said.”
Clothiers jockey over dressing the new 30; The aging baby boomer women's market is not easy to serve
Marina Strauss
The Globe and Mail
April 18, 2007
Overview: This article discusses retail trends among boomers. Strauss reports, “Apparel sales among women in their 50s enjoyed the biggest gain of any age group between 2001 and 2006, NPD data show. Those sales jumped 40 per cent to $2-billion in 2006 from five years earlier, while sales of teen clothing fell 3.5 per cent to $1.1-billion, and sales to twentysomething women rose just 4 per cent to $1.3-billion.”
http://www.theglobeandmail.com/servlet/story/LAC.20070418.RTABI18/TPStory/Business
Baby Boomers feel positive about the future
Iain Martin
Citywire
April 19, 2007
Overview: Martin shares, “Baby boomers feel good about retirement and their financial plans according to a study published by Friends Provident. The survey of 3,400 people revealed boomers did not see leaving work as retirement but ‘freetirement’. ‘Freetirement’ is a time when boomers would enjoy greater freedom of choice and have more opportunities to do the things they really like.”
http://www.citywire.co.uk/News/NewsArticle.aspx?VersionID=91022&MenuKey=News.Home&NewsPage=1