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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Wise Bells | Main | FH Boom Daily Digest-Apr. 19, 2007 »

FH Boom Daily Digest-Apr. 18, 2007

Top News From Today's "Boomiverse"

Power of the Baby Boomers
Seth Gitell
New York Sun
April 17, 2007

Overview: Gitell shares his view on the baby boomer generation and their political powers. Specifically, “The boomers' status as a numerous and powerful clique of those over-50 has a resurgent muscle — their political axiom holds that the elderly vote. Older voters tend to be more engaged, more informed, and more apt to vote than younger voters.”

http://www.nysun.com/article/52593?page_no=2

Boom-boom boomer girls; Living dreams denied in their youth and facing the downhill side of their lives, women emerge.
Tony Nauroth
The Express-Times
April 16, 2007

Overview: Nauroth shares personal stories of boomer women who are pursuing various activities that they enjoy. He reports, “Boomer girls, as they often are called, are emerging as a cultural force that men -- and indeed society in general -- must cope with.” Nauroth shares quotes from the women, including one from Linda Frey who states, “We are adventurous. We like to feel good. We spend too much money looking young. And we take chances because we realize this is it. We don't have much time left.”

http://www.nj.com/living/expresstimes/index.ssf?/base/living-1/1176697077105230.xml&coll=2

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