Did you happen to catch the full-page Smith Barney ad that ran in the Wall Street Journal on March 27? (And one assumes elsewhere, as well.) This is an ad that really gets it right.
For the rest of today's blog, continue at The Boomer Blog
The headline reads: “My daughter just moved out. Now my mother wants to move in. Not exactly the retirement I planned.” Beneath the quotation, the ad is dominated by the large black and white photo of a woman with whom many boomers in the Smith Barney target market will identify.
She looks like a woman who has experienced a lot of success in her life. But given the circumstances with which she is being faced (see above) it is not a surprise that beneath the expensive haircut and above the understated elegance of her chic outfit, this looks like she’s had it. She could be about to cry, she could scream. Her hands are tensed and her fingernails are French tipped. She leans, as if for comfort, towards a pillar of copy that reads: "Perhaps it’s time to throw out your notions of what you can talk about with a Financial Advisor.”
I can just imagine the stories that are being poured out on financial advisers throughout the realm from take-charge individuals who once thought they had control of their destinies and found themselves, in the end, to be mere mortals. And if a first session is complimentary, it could certainly be a wise first step in financial prudence. Just think how much therapists charge!
Carol Orsborn