Boomers are:
A: The most selfish generation in history
B: Selflessly concerned about their legacy
You must have an opinion! Everybody we’ve posed this question to thus far has. But before we share our results in a future blog, we’d like to get your opinion on this—and four other key questions.
For rest of today's blog, continue at The Boomer Blog
WHAT DO WE THINK ABOUT BOOMERS?
Take this survey and stay tuned for the results at www.TheBoomerBlog.com
Post the best response...
1. When it comes to thinking about the future in regards to finances and/or health, boomers tend to be:
A. Optimistic
B. Pessimistic
2. Boomers are:
A: The most selfish generation in history
B: Selflessly concerned about their legacy
3. In regards to technology, marketing to boomers is:
A. A waste of time
B. The latest trend?
4. Gen X and Y marketers:
A. Only want to market to their age group or younger
B. Are discovering that marketing to boomers is opening up new, profitable opportunities for their companies
5. In regards to the upcoming elections, boomers are going to be:
A: A major factor in the upcoming elections
B: Dealing with more pressing concerns
In addition to factoring in the results of you, our on-line conversation partners, we’re going to administer this quiz to several hundred marketers next week at the Fourth Annual What's Next Boomer Business Summit hosted by ASA’s Business Forum on Aging and Mary Furlong & Associates. As part of the “Boomer Lifestyles” panel, I will be one of a group of panelists who will explore “How Boomers Will Choose To Live, Play And Connect With Others—And How Your Business Will Be Affected.” Gail Sheehy, author of Passages and Sex and the Seasoned Woman: Pursuing the Passionate Life, will deliver the panel keynote address. Panelists include: moderator Karen Orton Katz, Internet Strategies Group; Kathleen Hall, Ph.D., The Stress Institute; Marie Y. Philippe, Ph.D., Ovations; Beatrice Spaine, Pogo, Electronic Arts. For full listing of participants go to: http://www.boomersummit.com/speakers.htm
I’ll also host a table during the “Analysts, Authors, AgeBeat Reporters and Bloggers Luncheon” where I’ll be discussing (as well as giving away and signing) the book I co-authored: BOOM: Marketing to the Ultimate Power Consumer – the Baby Boomer Woman (Amacom, 2006), by Mary Brown and Carol Orsborn, Ph.D. FH Boom is a co-sponsor of the summit and we hope to see you there. (Information on signing up is on our events calendar…)
Carol Orsborn