After much anticipation, the “What Do We Think about Boomers” survey answers have been tabulated and the results are in! Thanks to all who participated! Let’s see what we think…
For the rest of today's blog, continue at The Boomer Blog
1. When it comes to thinking about the future in regards to finances and/or health, boomers tend to be optimistic or pessimistic?
A. Optimistic—79%
B. Pessimistic—21%
2. Boomers are the most selfish generation in history? Or are selflessly concerned about their legacy?
A. Selfish generation—22%
B. Selflessly concerned—76%
C. Both—2%
3. In regards to technology, marketing to older folks is a waste of time? Or the latest trend?
A. Waste of time—3%
B. Latest trend—97%
4. Gen X and Gen Y marketers only want to market to their age group or younger? Or are discovering that marketing to boomers is opening up new, profitable opportunities for their companies?
A. Only want to market to their age group or younger—18%
B. Marketing to boomers is opening up new, more profitable opportunities—82%
5. Boomers are going to be a major factor in the upcoming elections? Or Have more pressing concerns distracting them?
A. Major factor—94%
B. More pressing concerns—6%
What does it all mean? Carol Orsborn will explain later this week! Stay tuned…
Susie Schoenberger
(Daily Digest Editor)