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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« The Old Lady Card | Main | FH Boom Daily Digest-Mar. 26, 2007 »

FH Boom Daily Diget-Mar. 23, 2007

Cosmetic Plastic Surgery for Baby Boomers Shifts to Lifts
ASPS Reports Significant Increases in Skin Removal and Lift Procedures

PRNewswire
March 22, 2007

Overview: Press release announcing, “While cosmetic minimally-invasive procedures continue to see an increase among all age groups, baby boomers are adding skin and body lift procedures in increasing numbers, according to statistics released today by the American Society of Plastic Surgeons (ASPS).”

http://sev.prnewswire.com/health-care-hospitals/20070322/DCTH04722032007-1.html

Many baby boomers are buying luxury homes outright
Mark Reynolds
UK Express
March 23, 2007

Overview: Reynolds discusses housing market trends in the UK. Specifically, he shares, “The baby boomer generation is fuelling the house market explosion, with many thousands downsizing and buying new homes outright with ready cash.” Moreover, “Baby boomers also find that selling off their valuable homes and downsizing helps to fund their retirement, or at least makes up any shortfall from a company pension.”

http://www.express.co.uk/posts/view/2597

The Baby Boomers' Struggle with Growing Old
Michael Seabaugh
Santa Barbara Independent
March 22, 2007

Overview: Seabaugh reflects on growing older. He writes, “Most of us would never cop to calling themselves a ‘senior.’ Many are a bit embarrassed by the Baby Boomer moniker, perhaps because it has been so overused and stripped of any pride. Some of us even look around for the ghost of our father whenever anyone addresses us as ‘Sir.’” Additionally Seabaugh shares, “I am certain of one thing about my gender and my generation: We do not feel our fate is sealed, our story is written, or our race has been handicapped.”

http://www.independent.com/living/2007/03/the_baby_boomers_struggle_with.html

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