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« Age: The New Exotic | Main | FH Boom Daily Digest-Mar. 12, 2007 »

FH Boom Daily Digest-March 9, 2007

Top News from Today's Boomiverse

Baby Boomers Will Spur 18% Rise in Health Care Costs by 2050, Study Says
Institute for Ethics and Emerging Technologies
March 9, 2007

Overview: Baby boomers will contribute to an 18% increase in health care costs by 2050, according to a study conducted by Minnesota-based insurer HealthPartners, the St. Paul Pioneer Press reports.

http://www.kaisernetwork.org/daily_reports/rep_index.cfm?DR_ID=43386


Baby Boomers Seeking a Different Retirement Lifestyle—At Home
Nanette Overly
Senior Journal.com
March 9, 2007

Overview: Overly reports that the largest and most influential population, the Baby Boomer Generation, is once again exerting its gravitational pull on the American socio-cultural landscape. Now in a state of housing flux, “the 400-pound gorilla of a demographic” has its sights set on the housing market, redefining the expectations and priorities of mature homebuyers, and changing the face of residential development.

http://www.seniorjournal.com/NEWS/Boomers/2007/7-03-08-BabyBoomersSeeking.htm


Good Night’s Rest Costs Baby Boomers a Bundle
Ashley Heher
Associated Press
March 9, 2007

Overview: Heher discusses how mattress companies are fluffing up their selections of ultra-luxe beds that retail for more than the cost of cars, college tuition and parcels of land, all in order to capture the affluent baby boomer who wants a good night’s sleep.

http://www.knoxnews.com/kns/national/article/0,1406,KNS_350_5404559,00.html


Boomers Show Advertisers Life After 50
Kristina Knight
BizReport
March 9, 2007

Overview: Knight reflects upon the fact that just seven months after launching their portal catering to the tastes of the Baby-Boomer generation, Eons.com has proven itself as a viable online platform.

http://www.bizreport.com/2007/03/boomers_show_advertisers_life_after_50.html

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