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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Boomer Business Experts Predict “What’s Next” in ‘07 | Main | Age: The New Exotic »

FH Boom Daily Digest-Mar. 8, 2007

Top News From Today's "Boomiverse"

Baby Boomers Demanding Higher-Level Volunteer Work
Kristen Gerencher
MarketWatch
March 8, 2007

Overview: Gerencher reports on baby boomers’ volunteer work, while sharing key findings from a recent report by the Corporation for National & Community Service. Specifically, she discusses how baby boomers desire more challenging volunteer activities. She writes, “The report's findings may help nonprofits focus their programs to keep volunteer work challenging and rewarding to boomers so they will be generous with both their talents and their wealth.”

http://www.marketwatch.com/news/story/baby-boomers-demanding-higher-level-volunteer/story.aspx?guid=%7BB94A5269-C84A-4483-AA06-D96C727F4B12%7D

Baby boomers turn to Internet for cash
Jennifer Hill
UK Reuters
March 8, 2007

Overview: Hill reports, “Birmingham Midshires found that the baby boom generation is turning to the Web to make ends meet. Moreover, “An estimated one million baby boomers are struggling to find work because of their age, and one in 10 over-45s is now self-employed and relying on the Internet to grow their businesses.”

http://uk.reuters.com/article/personalFinanceNews/idUKNOA82663120070308

Realizing the potential of an aging society
Daisaku Ikeda
Japan Times
March 8, 2007

Overview: Ikeda reflects on the aging society and the importance of “recognizing and treasuring the contributions of older people”, which the reporter says “is essential to the long-term flourishing of any society.”

http://search.japantimes.co.jp/cgi-bin/eo20070308a1.html

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