Top News From Today's "Boomiverse"
Boomer power holds sway at state, national levels
Lisa Hoffman and Sarah McBroom
Scripps News
March 6, 2007
Overview: This article focuses on the political power of baby boomers and includes thoughts from FH Boom co-chair, Carol Orsborn Ph.D., sharing, "It's uncharted territory, said Carol Orsborn(cq). We don't know yet what this generation will do.” Moreover, “Orsborn, the author of 15 books on the boomers, sees other commonalities that could also impact governance. Boomers of all stripes prize self reliance, individuality, can-do optimism, tolerance, and a combination of skepticism toward government with a desire for civic engagement. Whether all these proclivities - plus the generation's ‘we want it now’ bent and its well-honed sense of entitlement - translate into a definable boomer approach to politics and government will surface over time, said Orsborn, herself a boomer.”
http://www.scrippsnews.com/node/19876
ATLAST Magazine Building Bridges for Beautiful Baby Boomers
EMediawire
March 7, 2007
Overview: Press release announcing the debut of ATLAST magazine, a “brand new hairstyle magazine depicting members of the age-less generation wearing sexy, trendy hairstyles and makeup. The magazine features skin care tips, fashion advice, fitness routines and more, helping boomers establish a head to toe personal image. ATLAST is dedicated to the idea that people need to get real concerning beauty and aging.”
http://www.emediawire.com/releases/2007/3/emw507858.htm
Marketers Need New Strategy To Reach Boomer Wallets, Experts Say
Amy Hoak
MarketWatch
March 6, 2007
Overview: Hoak reports on marketing to boomers and highlights some of the current trends in marketing to this powerful demographic. She writes, “this demographic feels it's being snubbed by advertisers, even though boomers also outspend other generations by about 2 to 1 across all product categories.”
Addressing Boomers' Greatest Concerns About Aging
PR Newswire
March 6, 2007
Overview: This press release announces, “The greatest concern of Baby Boomers about aging is staying mentally sharp, according to experts gathered in Chicago for the Boomer Summit, a part of this week's annual meeting of the American Society on Aging.”
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-06-2007/0004541033&EDATE=
Aging boomers drive costs; Study projects health care expenditures
Christopher Snowbeck
Pioneer Press
March 6, 2007
Overview: Snowbeck reports that according to a study from HealthPartners, “baby boomers will contribute to an 18 percent increase in health care costs due to demographic changes by 2050.” Moreover, “The costs would be in addition to likely increases in spending from new technologies as well as growing appetites for health care services.”
http://www.twincities.com/mld/twincities/business/16840612.htm