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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« The What Do We Think About Boomers Quiz | Main | FH Boom Daily Digest-Mar. 7, 2007 »

FH Boom Daily Digest-Mar. 6, 2007

Top News From Today's "Boomiverse"

"What's Next Boomer Business Summit" Speakers Share 2007 Predictions with Fleishman-Hillard's FH Boom
Emediawire.com
March 6, 2007

Overview: During yesterday’s “Fourth Annual What’s Next Boomer Business Summit,” FH Boom polled some of the conference’s top speakers on their predictions for the top trends in boomer business for 2007. Their answers provide unique insights into how companies and organizations can tap into this 78 million strong powerhouse generation. Read today’s blog for the top trends in boomer business for 2007.

http://www.emediawire.com/releases/2007/3/emw509544.htm

New Life-Planning Web Site Helps Boomers Redefine Retirement
PRNewsire.com
March 6, 2007

Overview: Press release announcing the launch of whatsnextinyourlife.com, created by Life Options Institute and developed by baby boomers, to “help individuals 50 or older have an emotionally and intellectually fulfilling next phase of their life -- leading up and through retirement. The process does not involve financial planning, rather the aspect of lifestyle, next career, wellness and leisure activities.”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-06-2007/0004540324&EDATE=

Baby Boomers Relocate to Kick-Start Their Lives; From Beach Houses to Mountain Towns, Americans Find New Beginning
ABCnews.com
March 5, 2007

Overview: This “Good Morning America” segment focuses on a new trend for baby boomers: relocating or moving into co-housing developments. “As American baby boomers grow older, many are considering moves and asking themselves where they should go. The answer? Anywhere.”

http://www.abcnews.go.com/GMA/story?id=2923901&page=1

A Maturing Home Market; Luxuries Luring 55-And-Over Buyers to New Communities
Paul Owers
South Florida Sun-Sentinel
March 5, 2007

Overview: Owers reports on baby boomer housing trends. Specifically he writes, “Baby Boomers? They're much pickier. Armed with unprecedented wealth, Boomers demand 10-foot ceilings, high-end appliances, a clubhouse concierge and live theater performances from Joan Rivers. Companies that know how to deliver that lifestyle are enjoying brisk sales, even as the housing downturn lingers.” Moreover, “55-and-older buyers, many of whom made plenty of money after selling their first or second homes, are keeping the market for senior housing vibrant.”

http://www.sun-sentinel.com/business/local/sfl-ybcover05mar05,0,4844.story?coll=sfla-business-headlines

Baby Boomers Retire to New Role in the Work Force; Employers Tap into Their Wealth of Knowledge and Experience
BusinessWire
March 5, 2007

Overview: Press release announcing, “It seems that many baby boomers are taking retirement only to return to work in the role of consultants, mentors and part-time employees.” Additionally, “for the baby boomers, conditions have to be right to induce them to continue working after they take retirement. I retired early because I want the freedom to do some of the things I put off during my career,” said Harry Huhndorff, a former design engineer with Eveready Battery in Cleveland. No one was more surprised than I to discover I could actually earn serious money working as an independent design consultant for companies right in my area. I can take on as many projects as I like, turn down the ones that are not interesting or challenging, and work primarily from home – or wherever I happen to be.”

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070305005166&newsLang=en


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