Top News From Today's "Boomiverse"
Could Baby Boomers Be Approaching Retirement In Worse Shape Than Their Predecessors?
National Institutes of Health
March 5, 2007
Overview: Press release announcing, “Americans in their early to mid-50s today report poorer health, more pain and more trouble doing everyday physical tasks than their older peers reported at the same age in years past, a recent analysis has shown.”
http://www.nih.gov/news/pr/mar2007/nia-05.htm
Gadgets for graying set; Baby boomers demand - and get - big-button TV remotes, no-frills cell phones and computers that start with a touch
Clint Swett
Sacramento Bee
March 5, 2007
Overview: Sweet reports, “technology companies are gearing up new products or adapting existing ones to capture a potentially huge and profitable demographic -- baby boomers. The gadgets include oversize TV remote controls, simplified cellular phones and computers that ask for a thumbprint instead of a password.”
http://www.sacbee.com/101/story/132668.html
Dating boom is not just for the under-40 set
Laura Berman
The Chicago Sun-Times
March 5, 2007
Overview: Berman’s article focuses on boomers and dating. Specifically she writes, “Today, boomers in their 40s, 50s, 60s and beyond are finding themselves newly single -- either due to outliving their partner or to divorce. And being out on the dating scene again can be daunting. Many of this generation never so much as said the word condom or had much experience dating.”
http://www.suntimes.com/lifestyles/berman/282861,CST-FTR-berman05.article
Baby Boomers Get All the Answers and Live It Up at the Boomers Show in Las Vegas
PRNewswire
March 5, 2007
Overview: Press release announcing an event designed strictly for baby boomers that will be held in Las Vegas this fall. The Boomers Show(TM) -- How to be Healthier, Wealthier, Wiser ...and Live it Up! is expected to attract thousands of Boomers from around the country. The purpose of the event is to give “boomers the opportunity to get questions answered, to connect with businesses, and to proceed into the future, to feel in control of their lives.”
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-05-2007/0004539019&EDATE=
TV Land elects Clinton for baby boomer pep talk
Paul J. Gough
Reuters
March 2, 2007
Overview: Gough reports on TV Land’s next move in targeting baby boomers through a speech by President Clinton during the network’s advertising presentation on March 23 at Lincoln Center in Manhattan. He shares, “TV Land and other similar networks like Ion Media Network and Hallmark Channel argue that even though they're leaving the holy grail of Madison Avenue in droves by virtue of aging, baby boomers are still a viable and advertiser-friendly demographic.”
http://www.reuters.com/article/televisionNews/idUSN0238906520070302
Beauty for the Baby Boomers
Jeannette Park
Fashion Wire Daily
March 2, 2007
Overview: Park concentrates on the latest baby boomer beauty trends and writes, “Today's television watchers see an increase in products aimed at the women-over-40 demographic over the past few years. Dove has notably featured older and curvier women in their TV and print ads, highlighting their take on "real" women. Revlon has eschewed conventions of using young models, and has instead signed on Julianne Moore, 46, Diane Keaton, 61, and Susan Sarandon, 60, to hawk its anti-aging products.” Park also discusses the latest book by Bobbi Brown, Living Beauty, that is focused on beauty tips for baby boomer women.
http://www.fashionwiredaily.com/first_word/beauty/article.weml?id=1020