"Top News From Today's Boomiverse"
Warning to boomers: Difficult questions ahead; As second half of the boomer century looms, so do some costly problems
Marshall Loeb
MarketWatch
March 28, 2007
Overview: Loeb reports on baby boomers and their financial impact. He writes, “Because they are such a big and robust part of the American population -- 76 million of them were born between 1946 and 1964 -- the baby boomers have long set the agenda for the nation. What the boomers want, they usually get. They also give back a lot, too. The boomers pay 60% of all taxes in the U.S. and make the greatest amount of contributions to charities and volunteer services of any age group.” Additionally he shares information from the PBS program “The Boomer Century: 1946-2046,” that aired last night. He writes, “According to the PBS program, the two interlocking factors most strongly influencing the U.S. society and economy in the decades ahead will be the increase in longevity and the continuing rise in demand for health care.”
Tapping a generation; Nonprofits are seeking to keep baby boomer volunteers by using their professional skills
Allison Bruce
Ventura County Star
March 29, 2007
Overview: This piece focuses on how nonprofits can attract baby boomers to volunteer for their organization. Specifically Bruce suggests, “ This generation wants a challenge, preferably something that draws on the professional skills they have honed over many years, according to a report this month from the Corporation for National and Community Service.” Additionally, “Nonprofit organizations also are finding that many baby boomers are looking for short-term commitments that fit into their busy schedules.” Bruce also reports on the types of organizations baby boomers are interested in volunteering for including, “civic, political, business and international organizations to educational or youth service organizations.”
http://www.venturacountystar.com/vcs/business/article/0,1375,VCS_128_5449094,00.html
The How-To's of Capturing the Baby Boomer Market
Ana Yoerg
Blog.digitalaxel.com
March 28, 2007
Overview: This blogger shares her ideas on targeting the baby boomer market. Yoerg suggests recognizing their issues, interests and influences.