Top News From Today's "Boomiverse"
Bill Clinton Calls Boomers to Action
Valerie Seckler
Women’s Wear Daily
March 28, 2007
Overview: Seckler reports, “Baby Boomers ought to reimagine how they spend their time, advised the country's first Boomer president, Bill Clinton, who, at age 60, is right on the generation's leading edge”. She also discusses targeting the baby boomer market and shares thoughts from Bill Strauss, a generation expert, who states, “Boomers are always looking for a symbol and gesture in all they do…When they do something, they're making a statement. It's a cultural declaration. So the more marketers can infuse late-life products with meaning, that's a positive thing."
http://www.wwd.com/financial/article/114346?page=1
Baby boomers create boomlet at health clubs around county
Katie Arcieri
Annapolis Capital
March 28, 2007
Overview: This article discusses the trend of baby boomers and health clubs. Arcieri reports, “…boomers are heading to health clubs at a rapid rate, and fitness centers are tweaking business plans to pull them in.” Additionally, “The boomer group is the fastest-growing demographic of health club members, said Rosemary Lavery, spokesman for the International Health, Racquet and Sportsclub Association. National health club memberships among people 55 and older has jumped 16 percent, from 6.9 million in 2002 to 8 million in 2005, according to the association.”
http://www.hometownannapolis.com/cgi-bin/read/2007/03_27-12/BUS
Boomers want high-priced home appliances
SeniorScopie.com
March 28, 2007
Overview: This piece focuses on the article, “Tokyo Report: Expensive Home Appliances Selling Strongly,” by the Jiji Press English News Service on March 9, 2007. The article shares, “The ‘luxury home appliances’ market has been boosted for the last three years. Boomers are considered as ‘pros of home appliances’ and they know how to distinguish high-quality products. Rice cookers, air-conditioners, vacuum cleaners make the success of companies such as Mitsubishi Electric, Sharp or Matsushita Electric Industrial."
http://www.seniorscopie.com/actu/article.asp?id=070328131806&rub=swi