Top News From Today's "Boomiverse"

The path to your authentic self is not an easy one to walk
Jane Glenn Haas
Orange County Register
March 25, 2007

Overview: Haas reports on women's life transitions and personal freedom. She shares thoughts from the book, The Silver Pearl: Our Generation's Journey to Wisdom written by Jimmy Laura Smull and FH Boom Co-Chair Carol Orsborn. Haas writes, “In their book, Smull and Orsborn say women usually experience a life-changing transition before moving from what they call Stage One to the authentic Stage Two. Those transitions include moving to a new city, divorce, career or job change, death of a family member, even happy occasions such as the marriage of a child. Old concepts pass away; new beliefs and new behaviors form. Beyond Stage Two, there is the state of active rebellion, Smull says. Rebellion takes real guts.”

http://www.ocregister.com/ocregister/life/columns/article_1631161.php

TV Land Has Boomers in Its Sights
Anthony Crupi
MediaWeek
March 26, 2007

Overview: Crupi reports on TV Land’s latest efforts in the development of programming for the boomer generation. He writes, “With approximately 78.2 million Baby Boomers in its sights, TV Land on Friday told its advertising partners that it aims to be the one network that ‘understands and appreciates the entertainment and pro-social needs’ of what it calls the TV Generation.”

http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003562256

Inland baby boomers among those redefining retirement, observers say
Lou Hirsh
The Press-Enterprise
March 24, 2007

Overview: Hirsh focuses on the trend of baby boomers redefining retirement. Specifically, he writes, “Boomers in particular are changing jobs more frequently, starting their own businesses and moving into arrangements like part-time consulting for corporations.” Hirsh goes onto say “Investment firm Merrill Lynch found in 2005 that boomers on average expect to ‘retire’ at around age 64, then launch a new job or career. Asked about their ideal work arrangement, 42 percent opted to ‘cycle’ between periods of work and leisure; 16 percent planned to work part time; 13 percent intended to start their own business; and 6 percent planned to work full time.”

http://www.pe.com/business/local/stories/PE_Biz_D_boomers25.19b143a.html

Brave old world - how the elderly are seizing America
Paul Harris
Guardian Unlimited
March 25, 2007

Overview: Harris reflects on the American baby boomer demographic in areas of retirement, entertainment, real estate, politics, healthcare and more. He shares, “The country is undergoing a demographic revolution as it ages and braces itself for the retirement of the postwar baby-boomer generation. It is a shift that will change the way America works and lives. The United States is about to become a society that increasingly exists not for the benefit of the young, but for the benefit of the old. “

http://observer.guardian.co.uk/world/story/0,,2042197,00.html

Report: Retiring Baby Boomers Expected to Hurt U.S. Companies
Tamara Schweitzer
Inc.com
March 23, 2007

Overview: This piece concentrates on the effect retiring baby boomers will have on companies. According to the article, “‘Most older workers who say that they want to extend the number of years they remain in the labor force also say that the typical 8-hour day/5-day week doesn't work for them,’ said Marcie Pitt-Catsouphes, co-director of the Center on Aging and Work. ‘Employers who fail to consider flexible work options may be missing important opportunities to enhance both their business performance and their employees' engagement.’”

http://www.inc.com/criticalnews/articles/200703/boomers.html