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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« A Premium for Age | Main | The Results Are In! »

FH Boom Daily Digest-Mar. 20, 2007

Top News From Today's "Boomiverse"

Report: More than 5 million living with Alzheimer's
Associated Press via CNN.com
March 20, 2007

Overview: Associated Press reports, “More than 5 million Americans are living with Alzheimer's disease, a 10 percent increase since the last Alzheimer's Association estimate five years ago -- and a count that supports the long-forecast dementia epidemic as the population grays.” Moreover, “age is the biggest risk factor, and the report to be released Tuesday shows the nation is on track for skyrocketing Alzheimer's once the baby boomers start turning 65 in 2011. Already, one in eight people 65 and older have the mind-destroying illness, and nearly one in two people over 85.”

http://www.cnn.com/2007/HEALTH/conditions/03/19/alzheimers.ap/index.html


Introducing Boomer-Living.com: A Revolutionary Internet Resource for Active Baby Boomers
PR Newswire
March 20, 2007

Overview: The National Center for Baby Boomers, Inc. has launched an interactive Web-based resource created to meet the needs and reflect the interests of the active, creative lifestyles boomers have embraced… Boomer-Living.com encompasses culinary arts, financial planning, career management, fitness, health care, home decorating, relationships, total wellness, and travel.”

http://www.sys-con.com/read/350706.htm


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