Top News From Today's "Boomiverse"
Boomers bust at 65?
Erica Thompson
The Courier-Mail
March 19, 2007
Overview: Thompson reports on Australian baby boomers (ages 45-64) and their financial status. She writes, “While they put twice as much into their super each week as those aged under 45, this is still less than one-third of the amount they spend on entertainment and recreation.” Additionally, “as they `sea-change' and `tree-change', the boomers are spending more on recreation than either younger or older households…”
http://www.news.com.au/couriermail/story/0,23739,21402558-5003417,00.html
Baby Boomers Heat Up Suburban Housing Market Choosing 55+ Community at Red Mill Village
Thematuremarket.com
March 18, 2007
Overview: This article focuses on the popularity of the Red Mill Village in Norton, Massachusetts, and relates the community to the rising trend of “aging in place.” “While Florida, Arizona and other Sunbelt states continue to attract the 55+ crowd, a growing trend of "aging in place" or staying close to home in familiar locales is emerging for many Boomers considering their next housing move.” Moreover, “according to a recent study by the Mortgage Bankers Association, aging in place is one of the most significant factors impacting housing over the coming years, dramatically shaping the makeup of our neighborhoods and communities. Suburban areas are expected to gray faster with Massachusetts standing out as a state that will have a lower rate of overall population growth but will gray quickly through aging in place.”
http://www.thematuremarket.com/SeniorStrategic/Red_Mill_Village-8442-5.html
Stylin' as a baby boomer: Here's how; Neither too frumpy nor too provocative is the right way to go
Mary Giunca
Richmond Times Dispatch
March 17, 2007
Overview: This piece discusses the book Forever Cool, written by Sherrie Mathieson, featuring “more than 200 pages of before and after shots of men and women in their 50s and older who are not models. The book shows styles for work, casual times, dressing up and sports.” Guinca writes, “Women older than 50 tend to gravitate to one of two extremes,” Mathieson said. “They either chase youth in the form of short skirts and plunging necklines, or they default to a dowdy style that includes matronly suits, shapeless pants and tops and orthopedic-looking shoes.”