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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom Daily Digest-Mar. 15, 2007

Top News From Today's "Boomiverse"

The 'Gray Divorce;’ the numbers of longtime couples walking away from their marriages is on the rise
Michelle Mullins
Daily Southtown
March 14, 2007

Overview: Mullins reports on the notion of “Gray Divorce.” Specifically she writes, “A national AARP study found that the divorce rate among people ages 40 to 79 years old is on the rise, with more women seeking the break in higher numbers than men.”

http://www.dailysouthtown.com/lifestyles/294837,141LIF1.article

RFROC ANSWERS ‘When Will the Baby Boomers Really Retire?’
Business Wire
March 14, 2007

Overview: Press release announcing the Retirement Financial Readiness Opinion Council's (RFROC) latest study, “When Will the Baby Boomers Really Retire?” Bruce Hurwitz, the RFROC president states, Boomers “are about to shift and begin taking distributions to live their retirement dreams… It is critically important for financial services companies to understand the coming retirement account outflow phenomenon, and to develop plans for attracting new sources of investment assets.”

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070314005904&newsLang=en

Tech Made Simple: Gadgets for Baby Boomers; From Big Remotes to Fingerprint Locks, Companies Design Products for Aging Americans
ABCNews.com
March 14, 2007

Overview: This article focuses on the latest gadgets for baby boomers including large-button remotes, Nintendo Wii, and laptops with fingerprint logon. These latest technologies are designed to make life easier on the baby boomer generation.

http://www.abcnews.go.com/GMA/story?id=2950008

Boomers say no to retirement, yes to starting over; More people changing gears after 50
Kathryn Fiegen
Iowa City Press-Citizen
March 15, 2007

Overview: Fiegen discusses the trend of boomers delaying retirement, switching careers or starting their own business. She writes, “They want more flexibility, they want to pursue a longtime passion or they want to pass on a business to their children.” Moreover, many baby boomers are registering in university courses to continue their education.

http://www.hawkcentral.com/apps/pbcs.dll/article?AID=/20070315/NEWS01/703150322/1079/HAWKS


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