Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest-Mar. 13, 2007 | Main | Help Wanted »

FH Boom Daily Digest-Mar. 14, 2007

Top News From Today's "Boomiverse"


Baby boomers like to spend, retail thrives
Seniorscopie.com
March 14, 2007


Overview: This article focuses on boomer spending in Finland that shares, “Baby-boomers are different consumers than previous grey generations. They are willing to invest in high-end products in all walks of life. The trend is well visible in food retail. Ageing will also influence the demand for small corner shops in the future.”


http://www.seniorscopie.com/actu/article.asp?id=070314104551&rub=swi


It's Baby Boomers, Not Senior Citizens, Gobbling Down Alternative Medicines; Boomers 'questioned authority - and medicine is a form of authority'
Katherine Kahn
Seniorjournal.com
March 13, 2007


Overview: Kahn reports on the use of alternative medicines and reveals survey results from the Centers for Disease Control and Prevention. Kahn shares thoughts from Andrew London, Ph.D. who states, “The results that show middle-aged adults as most likely to use complementary and alternative medicine could in part be a reflection of baby boomers’ approach to health.” Moreover, “The baby boomer generation was countercultural. They questioned authority — and medicine is a form of authority.”


http://www.seniorjournal.com/NEWS/Nutrition-Vitamins/2007/7-03-13-ItsBabyBoomers.htm


Cruise Ship Report for March 2007 -- News for Cruisers; Small Luxury Cruise Ship Companies Prepare for 'Baby Boomer' Boom
Cruise-ship-report.com
March 14, 2007


Overview: This piece discusses the latest trends from the Searade convention, a annual cruise ship industry expo. Cruise ship companies believe baby boomers will spend more money on luxury cruise lines. The article goes on to say that a brand new, even more luxurious cruise ship is being built just for baby boomers.


http://www.cruise-ship-report.com/News/031307.htm

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/179.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)