Top News From Today's "Boomiverse"
Industries set sights on baby boomers
George Chamberlin
San Diego Source
March 9, 2007
Overview: Chamberlin’s piece focuses on businesses that are marketing products to baby boomers. She shares insight from FH Boom co-chair Eileen Marcus who states, “Because of its sheer size and $2.1 trillion in spending power, more and more companies are waking up to this generation and adapting their business with an eye toward the boomer demographic.”
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http://www.sddt.com/news/article.cfm?SourceCode=20070309tbc
After 50, time to rediscover who you set out to be
Jane Glenn Haas
Orange County Register via Fortwayne.com
March 13, 2007
Overview: Haas discusses life after 50 for boomer women and shares thoughts from FH Boom co-chair, Carol Orsborn P.h.D. Haas writes, “In truth, there are the ‘core’ or status quo Boomers who stay entrenched in their designated programs, says Carol Orsborn… This group, she says, responds to the message of authority.” Moreover, “In addition to the ‘core,’ there's the majority, the group who moved away from home and into a more reactive transition mode. And the ‘actualized boomer,’ her definition of the person who has made peace with the best of all life stages.”
http://www.fortwayne.com/mld/newssentinel/living/16893540.htm
Boomers richer than ever
George Megalogenis
The Australian
March 13, 2007
Overview: Megalogenis reports that Australian baby boomers are “even richer than previously thought, with new figures showing one in four Australians approaching retirement age hold an average of more than $1 million in assets.”
http://www.news.com.au/comments/0,23600,21372160-462,00.html
This dating service is for boomers only; Woman develops Web site to bring singles of a certain age together
Valerie Zehl
Press & Sun Bulletin
March 13, 2007
Overview: Susan DiCola launches BoomerAgeClub.com, a Web site described as “a way for unattached, like-minded boomers to find each other.” This article also shares, “The Internet's not lacking for sites catering to or giving information about this biggest-ever age-based demographic group. A Google search yields 1.87 million hits for ‘baby boomer.’”
http://www.pressconnects.com/apps/pbcs.dll/article?AID=/20070313/COLUMNISTS01/703130319/1006/