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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-March 9, 2007 | Main | Just Say Don’t »

FH Boom Daily Digest-Mar. 12, 2007

Top News From Today's "Boomiverse"

Healthy aging: Baby boomers grow into new eating habits
Mia Stainsby
Canada.com
March 12, 2007

Overview: This article addresses the many health concerns that aging boomers face. One of the key factors of healthy aging is food. Stainsby explains, “For general preventive health, the best fighters against disease and premature aging are antioxidants found in vegetables and fruits.”

http://www.canada.com/saskatoonstarphoenix/news/lifestyle/story.html?id=94984e92-27c9-4e48-8a71-6683b9429522&p=1

Baby boomers are tough customers
Lisa Shidler
Investment News
March 12, 2007

Overview: Shidler explains that at last week’s “What’s Next Boomer Business Summit” in Chicago, it was concluded that that the financial services industry has a difficult time developing marketing schemes to baby boomers because they are not loyal to financial institutions. “Many boomers have lost loyalty due to recent mergers in the financial industry,” said speaker Vicki Thomas, president of Thomas & Partners Co. Inc. in Weston, Conn.

http://www.investmentnews.com/apps/pbcs.dll/article?AID=/20070312/FREE/70308028/1002

What will happen to all that Japanese boomers' cash?
Roger Pulvers
The Japan Times
March 11, 2007

Overview: Pulvers discusses the several options that Japanese boomers have with their finances. Many will simply save in a bank account, while others will buy real estate. Pulvers also draws some similarities between American baby boomers and the Japanese dankai no sedai (baby boomers), including attire, musical preferences, and parental upbringing.

http://search.japantimes.co.jp/rss/fl20070311rp.html

Our Books, Ourselves; Baby boomers and their books—it's a love story where nobody ever said he was sorry. Except, perhaps, for 'Love Story' itself.
Malcolm Jones
Newsweek
March 9, 2007

Overview: Jones writes about reading and literature trends among the boomer generation. He writes, “Boomer readers just kept reading, and they aren't just reading the same old stuff—does anyone read Brautigan or Heinlein anymore? We go to readings and join book clubs and, most important, we do everything we can to make sure our children read. And we're still proselytizing!”

http://www.msnbc.msn.com/id/17534882/site/newsweek/

Fastest-Growing Jobs
Hannah Clark
Forbes
March 9, 2007

Overview: In this article, Clark credits the abundance of the U.S.’s fastest-growing jobs to aging boomers. According to the Bureau of Labor Statistics, “Between 2004 and 2014, seven of the 10 fastest-growing jobs in the U.S. will be in health care,” and “of the top 30 fastest-growing jobs, 17 are health care-related.” Additionally, he suggests that most baby boomers are doing well financially and able to afford a fair amount of health care.

http://www.forbes.com/leadership/2007/03/09/jobs-boomers-labor-lead-careers_cx_hc_0309jobs.html

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