Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« Today I’m Not Yet 60 | Main | Challenge Issued »

FH Boom Daily Digest-Feb. 7, 2007

Top News From Today's "Boomiverse"

*Worth Noting

Senior Netizens
Daniel Kadlec
Time
February 2, 2007

Overview: Kadlec reports, “Folks in or near retirement are getting wired as never before--and not just to e-mail the grandkids and view photos of their far-flung family members. They're going online to bank, invest, search for alternative medicines, find volunteer opportunities, network with interest groups, blog, become politically active and, like Hazel Poole, start up something new--for fun or profit.” Moreover, “The oldest baby boomers, now turning 61 and just a year from being eligible for early Social Security benefits, want to stay active and engaged in something meaningful until late in life, surveys have shown. That often means some kind of job or volunteer work. Being comfortable with the Internet is practically a prerequisite.”

http://www.time.com/time/magazine/article/0,9171,1584802,00.html

The Medspa Movement is Making Headway, Solana Medspas CEO Delivers State of the Industry Report
PR Web
February 7, 2007

Overview: Press release announcing, “According to the International Medical Spa Association (IMSA), the Medspa movement has been closely linked to the growing baby boomer generation in the United States.” Additionally, “The technology and delivery mechanisms of the medspa as retail medicine are still years ahead of the baby boomer boom, which will be an expanding market over the next 20 years.”

http://www.prweb.com/releases/2007/2/prweb502720.htm

Business: Don't toss out our boomers without picking their brains
Becky Bosshart
Nevada Appeal
February 7, 2007

Overview: This piece gives advice to employers who will need to fill job slots once boomers begin to retire and shares that “Baby boomer employees are a gold mine. Don't let them walk out without picking their brains.” She also points out that many boomers plan to continue working. “They have the energy to work eight to 10 years past the typical retirement age.”

http://www.nevadaappeal.com/article/20070207/NEWS/102070089

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/138.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)