Top News From Today's "Boomiverse"
Boomer Market Leaders Gathering in Chicago
PR Web
February 8, 2007
Overview: Press release announcing the “What’s Next Boomer Business Summit” that will take place on March 5-6 at the Hyatt Regency Chicago. FH Boom co-chair, Carol Orsborn Ph.D., will be speaking as part of the “Boomer Lifestyles” panel.
http://www.prweb.com/releases/2007/2/prweb503299.htm
Does beauty have an age limit?
Today Show
February 8, 2007
Overview: This segment focuses on Dove’s beauty and aging campaign that targets baby boomer women.
http://video.msn.com/v/us/msnbc.htm?g=5ad241cc-c961-40bb-8b5a-85e795cb30fe&f=05&fg=copy
Boomers value luxuries in post-retirement plans
Gary Dymski
Newsday
February 8, 2007
Overview: This article focuses on the housing trends boomers are looking for in their retirement years. Specifically, “baby boomers are looking for new digs, and they have distinctive tastes, like formal dining rooms, large garages and space for entertaining.” Moreover, “The idea of scaling down, finding a place with smaller maintenance demands and taking life a little slower initially appeals to boomer buyers, said Karen, owner of Symphony Development Group in Owings Mills, Md. But when they actually start looking, they remain fixed on the space and features they've always seemed to enjoy.”
http://www.newsday.com/business/ny-bzhome085084730feb08,0,2191265.column
Publishing experiencing a boom about boomers
Carol Memmott
USA Today
February 7, 2007
Overview: Memmott reports on the latest books focused on boomers. She writes, “Baby boomers are the first to admit they have been obsessed with themselves at every stage of their lives. Which may be why publishers increasingly are dropping the "B" word into book titles.”
http://www.usatoday.com/life/books/news/2007-02-07-baby-boomer-books_x.htm
Baby boomers set to fuel outbound tourism in Japan
Satish Gupta
Travelvideo.tv
February 7, 2007
Overview: Japanese baby boomers will have a great impact on outbound tourism. Gupta reports, “When it comes to baby-boomers, the demand is expected for journeys to express gratitude for a lifetime’s work or to mark retirement. While baby boom retirees will not all start traveling in 2007, it is expected to mark a watershed in what will become a major future trend.”
http://travelvideo.tv/news/more.php?id=10693_0_1_0_M
Back to the nest; The trend of kids moving back in with their parents is bad for America and will damage the family unit, right? Not quite.
Sharon Graham Niederhaus and John L. Graham
Blogs.USAToday.com
February 6, 2007
Overview: Niderhaus and Graham discuss multigenerational living and that more adults between the ages of 20 and 34 are moving back in with their parents. They report that “many psychologists have noted that baby-boomer parents enjoy closer relationships with their fewer children that allow extended cohabitation. A recent survey conducted for Del Webb (a division of Pulte Homes Inc.) reports that only about one-quarter of baby boomers are happier once the kids move out.