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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Taking a Generational Turn: Part Two | Main | Why She Never Ages »

FH Boom Daily Digest-Feb. 5, 2007

Top News From Today's "Boomiverse"

Drugstore chains closing in on aging baby boomers; increased prescription sales contribute to building boom among national chains
Michelle Kearns
Buffalo News
February 5, 2007

Overview: Due to the increase in prescription drugs, baby boomers are contributing to the growth of drug store chains across the country.

http://www.buffalonews.com/editorial/20070205/1054393.asp

Built to suit boomer living; Communities geared to adults get a makeover
Jim Wasserman
The Sacramento Bee
February 4, 2007

Overview: Wasserman’s article focuses on boomers and retirement communities. He writes, “Boomers want more than trails, outdoor life and trips to wine country. They also want their adult communities to offer college classes, learning experiences and chances for civic engagement in the larger communities beyond their neighborhood.”

http://www.sacbee.com/101/story/118318.html

Could the Market Fall Down and Go Boom?
Martha M. Hamilton
The Washington Post
February 4, 2007

Overview: Hamilton reports on the future of the market as boomers begin to retire. Specifically she writes, “The GAO also notes that the boomers will retire, not all at once, but over a 19-year span, which could soften the impact of any selling they might do and that many may work well beyond the traditional retirement age, continuing to accumulate assets. The GAO also suggests that many affluent boomers will want to leave something to little Madison or Jacob, so they won't be selling. Or they may want to hang on to stocks as a hedge against inflation. Of course, a falling market might undermine both of those motives.”

http://www.washingtonpost.com/wp-dyn/content/article/2007/02/03/AR2007020300120.html

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