Top News From Today's "Boomiverse"
Billboards and baby boomers
Ronny Linder-Ganz
Ha'aretz
February 2, 2007
Overview: While marketers and advertisers around the world, especially in the U.S., are targeting the 50+ market, Israeli marketers and advertisers have yet to catch on. Linder-Ganz writes, “Even though the world still belongs to the young in Israel, there are some harbingers of change - companies that are beginning to understand the business potential inherent in this generation.” This article also shares what is important to the boomer generation as a whole including health, fitness and appearance.
http://www.haaretz.com/hasen/spages/821057.html
'Don't Retire: Rewire!"
Gloria Hayes Kremer
Princeton Packet
February 2, 2007
Overview: Kremer writes about successful boomers that will soon retire and the opportunities to have a satisfying retirement. She shares ideas from the book “Don't Retire, Rewire! Five Steps to Fulfilling Work That Fuels Your Passion, Suits Your Personality or Fills Your Pocket" (Alpha Books) written by Jeri Sedlar and Rick Miners and discusses the T.V. lecture-and-discussion series, “Boomervision!” which includes a panel discussion of high-profile boomers who are in the process of planning their retirement. Additionally, Kremer reports, “Studies show that boomers tend to be more optimistic and ambitious and thoughtful about the future than the older generation. They are more racially and ethnically diverse than older generations.”
http://www.zwire.com/site/news.cfm?newsid=17798158&BRD=1091&PAG=461&dept_id=425695&rfi=6
Boomers and Seniors Connect with Technology
Daisy Whitney
KVOA News
February 2, 2007
Overview: Whitney reports, “Recent studies by the Pew Internet and American Life Project show that Americans age 65 and older are one of the fastest growing demographic groups using the Internet. That growth comes in part from how well the Internet allows boomers and seniors to follow their interests and improve the quality of their lives.” Moreover, the article concludes, “Despite the growth in senior-centric sites, boomers aren't glomming onto the newest wave of phones, PDAs and mp3 players like younger generations.”
http://kvoa.com/Global/story.asp?s=6023868
People spending it all, and then some; Savings rate lowest since Depression
Associated Press via Chicago Tribune
February 2, 2007
Overview: This article focuses on consumer spending and reasons why the savings rate for 2006 was negative 1 percent. Associated Press reports, “Whatever the reason for the low savings, economists warn that the phenomenon exists at a particularly bad time, with 78 million Baby Boomers approaching retirement age. Instead of building up savings to use during retirement, Baby Boomers are continuing to spend all their earnings.”
http://www.chicagotribune.com/business/chi-0702020110feb02,0,5707064.story?coll=chi-business-hed