Top News From Today's "Boomiverse"

United States; 86% of female boomers are proud to tell their real age
Seniorscopie.com
February 28, 2007

Overview: This piece discusses an article than ran in the Edmonton Journal about a new global survey of 1,450 women aged 50 to 64, The survey found “60% of women, aged 50 to 64, said they weren't worried about getting old and 40% prefer sex at 50 than sex at 20. According to three-quarters of the respondents sexual activity is what separates them from their mother's life at the same age. Women want to fight against the discrimination on women over 50 in the medias, as in the latest Dove advertisement.”

http://www.seniorscopie.com/actu/article.asp?id=070228111456&rub=swi

Rocking the (fashion) world
Patricia McFall
Whittier Daily News
February 28, 2007

Overview: McFall discusses the significant impact boomers have made on the fashion industry including futuristic and hippie fashions.

http://www.whittierdailynews.com/entertainment/ci_5319317

Baby boomers put pensions above family and personal health
Tony Bonsignore
Citywire
February 28, 2007

Overview: A research study conducted by Hartford Group results that financial security and pensions are a top priority for baby boomers in the UK. Family, personal health and the environment are their other top concerns.

http://www.citywire.co.uk/News/NewsArticle.aspx?VersionID=89540&MenuKey=News.Home

Senior demographic faces fundamental change as baby boomers come knocking
Sheryl Ubelacker
608News.com
February 27, 2007

Overview: Ubelacker reports on ways in which Canadian boomers will change the traditional notions of today’s seniors. She writes, “the characteristics and experiences of seniors will become even more varied as the baby boom generation starts joining their ranks in 2011.” Additionally, she shares feedback from the CEO of the International Council on Aging, who says that “many of today's seniors tend to be conservative with money and won't spend it on what they see as frivolous items. But that attitude will likely change as the baby boomers cross into their senior years.”

http://www.680news.com/news/national/article.jsp?content=n022780A