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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Product of the New Millennium | Main | FH Boom Daily Digest-Feb. 23, 2007 »

FH Boom Daily Digest-Feb. 22, 2007

"Top News From Today's "Boomiverse"

Chicago Conference Highlights Boomer Business Opportunities
PR Web
February 22, 2007

Overview: Press release announcing “the What's Next Boomer Business Summit is coming to Chicago in two weeks. The annual conference brings together blue-chip speakers, sponsors and business leaders from around the country who are interested in the next moves baby boomers will make in their careers and personal lives.” The release also highlights activities from this year’s summit. FH Boom co-chair, Carol Orsborn Ph.D., will be speaking as part of the “Boomer Lifestyles” panel.

http://www.prweb.com/releases/2007/2/prweb506493.htm

National Association of Baby Boomer Women Reveals Top Ten List
PR.com
February 22, 2007

Overview: The National Association of Baby Boomer Women releases the Top Ten Things Boomer Women Want in 2007 contest results and reveals the “high priority issues concerning 38 million of the healthiest, wealthiest, and best educated generation of women to hit midlife.”

http://www.pr.com/press-release/30716

Japan Baby Boomers Aid Leisure Stocks, Merrill Says
Patrick Rial
Bloomberg.com
February 22, 2007

Overview: Rial’s article focuses on Japanese baby boomers and areas that will be affected by their retirement and spending, including the stock market, golf, travel and gardening industries.

http://www.bloomberg.com/apps/news?pid=20601101&sid=auyJeeFOODQ0&refer=japan

Boomers feel lure of leisure
Jonathan Chevreau
Financial Post via Canada.com
February 22, 2007

Overview: Chevreau reports that Canadian baby boomers may not continue in the workforce after all. He writes, “a report released yesterday by Statistics Canada seems to suggest that once Boomers get a taste of fulltime leisure they may not be so keen to return to the corporate grind.”

http://www.canada.com/nationalpost/columnists/story.html?id=4f06b3da-8852-40a7-af65-bf7f581f60b9&p=1


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