Top News From Today's "Boomiverse"
Aged to perfection; Sensuous sleepwear is more than a luxury for the boomer woman who brings energy to all aspects of her life, including the bedroom, writes Judy Gerstel
Judy Gerstel
Toronto Star
February 1, 2007
Overview: Gerstel writes, “The baby boomer woman is nobody's baby now. She's all grown-up, no longer young but not yet (and maybe never, in her view) old. She's melting away decades with the same energy, grace and determination she brings to her work, her family, her yoga and exercise classes, and to everything important in her life – including, it must be said, to bed.” Additionally, she references BOOM: Marketing to the Ultimate Power Consumer-The Baby Boomer Woman, by Mary Brown and Carol Orsborn, Ph.D., and shares “…because women in their late 40s to 60s are the greatest marketing opportunity today, they're gaining respect and attention from more and more designers and manufacturers of intimate apparel.”
http://www.thestar.com/columnists/article/176854
Markets Focus: Boomer Women; Marketing to the maturing woman's heart, mind, and spirit
Susan Kuchinskas
OMMA Magazine via Publications.mediapost.com
January 2007 Issue
Overview: This article focuses on the importance of marketing to women, particularly online marketing, and discusses both older and younger boomers. Kuchinskas suggests, “While older boomers were extremely indulgent, their younger cohorts want the good life, but they need to be convinced of the value of what they buy.”
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=53188
Divorce Effecting Baby Boomers Into Retirement
Sally Grover
All Headline News
January 31, 2007
Overview: Grover reports, “A new study has shown that baby boomers who stay married are financially better off in their later years. Moreover, “Research by the Australian Institute of Family Studies has revealed that people who divorced after 1975 have a harder time owning their own home by retirement, if they never married again.”