Top News From Today's "Boomiverse"
Old? Sez you: Baby boomers refuse to go away quietly
Lauren Beckham Falcone
Boston Herald
February 19, 2007
Overview: Falcone reports, “baby boomers - the generation that helped create youth culture 50 years ago - aren’t ready to give up the stage.” She also gives several examples of popular culture icons and the latest TV shows to support her argument.
http://theedge.bostonherald.com/lifeNews/view.bg?articleid=183680&format=&page=2
MTV to Boomers: Bye for Now!
Marianne Paskowski
TVweek.com
February 19, 2007
Overview: Paskowski writes about the MTV Network executives that were recently fired but will more than likely come back as independent contractors, a growing trend among corporations. She reports, “It's about the bulk of the population, the baby boomers who fill high-ticket jobs. It's hard to find people to fill Internet positions. The younger people have 20 percent of the skill set of the boomers, but the boomers are being ushered to the door, or leaping for it, she said. And no surprise here, some of them get fired only to get rehired as independent contractors to do a specific project, minus the health benefits, which are a huge cost to corporations.”
http://www.tvweek.com/article.cms?articleId=31539
Driving dreams; as baby boomer men pursue classic cars of their youth, automakers are redesigning vehicles with 60-year-olds in mind
Linell Smith
Baltimore Sun
February 18, 2007
Overview: Smith reports on how automakers are targeting the baby boomer man. He reports, “Nissan hopes to attract that latter market with the Bevel. One of the first cars openly targeting the Baby Boomer male, it's a futuristic-looking vehicle, created for the 45- to 60-year-old handyman/hobbyist and his dog.”
http://www.baltimoresun.com/features/custom/modernlife/bal-ml.boomer18feb18,0,6207871.story?page=1&track=mostemailedlink&coll=bal-business-storyutil
Boomer Music Had Big Impact on American Culture
WISC-TV
February 17, 2007
Overview: This segment focuses on the influence of baby boomer music. “You can't scan through the radio dial without hearing the music of a generation. Thirty years after the songs hit the airwaves, baby boomer music is still as popular as ever. Boomers continue to dominate popular culture, movies and television, and to a lesser extent, pop music. And as long as that's the case, the music will live on.”
http://www.channel3000.com/news/11043547/detail.html
Boomers will soon see benefits of immigrants
Daniel Weintraub
Sacramento Bee
February 18, 2007
Overview: Weintraub reports, “As baby boomers age and become more dependent on government to tend to their needs, economic growth to preserve their investments and buyers to snap up their suburban empty nests, they are likely to turn to a source few are contemplating today: immigrants.” Moreover, “those same immigrants, who are now struggling to learn English, go to college and find employment, need an assist from some people who have the means to give it: boomers.”