Top News From Today's "Boomiverse"

Dove relieves some angst over aging
Marney Rich Keenan
The Detroit News
February 15, 2007

Overview: Keenan shares her thoughts on beauty and aging and reflects on the new Dove campaign targeting baby boomer women. “I'm drawn to the ads. I study them, checking off mutual flaws and similar downright problem areas. They make me feel like I'm not so bad after all,” Keenan shares. “I'd much rather be judged among my peers, rather than the photo-shopped digital transformation that we've become so accustomed to seeing in ads.”

http://www.detnews.com/apps/pbcs.dll/article?AID=/20070215/OPINION03/702150407/1042/LIFESTYLE05

Baby Boomers Struggle To Care For Parents, Kids
WISC-TV
February 15, 2007

Overview: This segment focuses on boomers and caregiving. Specifically, it discusses the many boomers that are caring for both their aging parents and their children. “The stress and emotions of having so much responsibility can be overwhelming, and many Baby Boomers said they feel like there is not enough of them to go around.”

http://www.channel3000.com/news/11017225/detail.html

Breadwinning, her way; Wives bring home more of the bacon
Molly Selvin
Fort Wayne Journal Gazette
February 14, 2007

Overview: Selvin reports that an increasing number of women are becoming breadwinners including the baby boomer woman. Selvin writes, “many baby boomer women have outearned their husbands for years, the result of early professional choices and ambition. Others revved up stalled careers in their 40s and 50s when their children left home or as their husbands began to downshift professionally or were laid off or retired.”

http://www.fortwayne.com/mld/journalgazette/business/16695013.htm