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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« Echo Boom—The Boomer’s Greatest Legacy | Main | Me as Matriarch »

FH Boom Daily Digest-Feb. 12, 2007

Top News From Today's "Boomiverse"

Managing Across the Generation Gap; Future entrepreneurs are more likely to work with people of all ages. An author on this topic discusses how they can do so successfully

Karen E. Klein
BusinessWeek.com
February 12, 2006

Overview: This piece features a Q&A with Bridging the Generation Gap authors Robin Throckmorton, owner of Strategic Human Resources and Linda Gravett, a national speaker and human resources consultant. Throckmorton and Gravett give advice on how the different generations can work together successfully. Moreover, they share that boomers “want respect for their experience and expertise, and even if some no longer want career advancement, they want challenging assignments, lateral moves, and respect for the dues they have paid. They tend to understand technology and use it comfortably.”

http://www.businessweek.com/smallbiz/content/feb2007/sb20070212_399060.htm

The spoils of love; at the American Baby Faire in Fort Lauderdale, Grandparents Will Get Special Treatment
Monica Hatcher
Miami Herald
February 10, 2007

Overview: Hatcher reports on grand boomers and writes, “Healthier, wealthier and spending more money on teddy bears and teething rings than any generation before, baby boomers are going gaga for their grandkids -- to the tune of an estimated $50 billion a year.” Furthermore, “retailers are fast discovering that nothing tugs at boomer heart -- and purse -- strings like the toothless smile of a grandbaby. Let the drooling begin.”

http://www.miami.com/mld/miamiherald/business/16667228.htm

More boomers up for adventure vacations
Lisa Kadane
Vancouver Sun
February 10, 2007

Overview: Kadane’s article focuses on the latest traveling trends among baby boomers. Specifically, “a recent Leger Marketing online survey found 77 percent of Canadian baby boomers say they're more adventurous in their travel choices than their parents were. Almost half (44 percent) say they're traveling to more exotic destinations than they were a decade ago. And when they arrive, 52 percent say they're more likely to engage in activities from scuba diving to zip-lining, instead of just lying on a beach.”

http://www.canada.com/vancouversun/news/travel/story.html?id=5a8dd21f-8655-4252-bfa3-04b981ca706e&p=1

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