Still don’t see what’s missing? Then you are probably not a boomer woman, appalled that the one representation of any female over 40 in the spread is the stereotyped image of the harmless, marginalized, slightly eccentric old woman. Set against a Pepto-Bismol backdrop, she is a refugee from the 1950’s dressed in lavender bow-around-the-neck old lady clothes, matching old lady grey lack-of-hairstyle. She sits in the kind of grandma’s chair thrift stores can’t give away, knitting last decade’s afghans.

Now, I know plenty of boomer women who knit. But they are knitting sweaters in which to go on a trek across Antarctica. If their hair is grey, it’s because they had the good fortune of sprouting that particular shade of premature grey that carries with it the aura of self-assured power—usually cut blunt and hip. They also influence as much as 80 percent of the $2.1 trillion boomers spend on consumer goods and services, continuing to work at the peak of their careers and in line for being the recipients of the biggest transfer of inheritance wealth in history.

Want to see who’s missing from the Time montage? You’ll have to turn to the American Express ad on page 2. There’s Ellen DeGeneres, who turns 49 this January. Even brushing her teeth, she looks anything but marginalized. Her hair is a haystack of hip, tousled blond on brown and her favorite movie is “World According to Garp.” When ads get it more right than editorial, that’s a sad day for the media. And a sadder day for boomer women, for Time’s “Person of the Year”, well, it was everybody but us.