Top News From Today's "Boomiverse"

Baby Boomers Uniquely Positioned to Embrace Emerging Entertainment New Media, TV Land's Joy of Tech Study Finds
PRNewswire
January 2, 2007

Overview: Press release announcing research findings from TV Land's Joy of Tech Study, which found that “TV entertainment is the key driver for Boomers adopting new media technologies.” Moreover, “TV Land's Joy of Tech study revealed that when looking to new entertainment technologies, Boomers consider the "4 C's" or four key factors: control, choice, clarity and community.”

http://sev.prnewswire.com/entertainment/20070102/NYTU10602012007-1.html

Coming of age - with a vengeance
Western Daily Press
January 2, 2007

Overview: Article focuses on the baby boomer generation including trends and future predictions for the generation as a whole. The article also shares personal reflections such as, “we're at least getting out to eat, going for walks and weekends away and taking a more active part in shaping our lifestyles than our predecessors.”

http://www.westpress.co.uk/displayNode.jsp?nodeId=145809&command=displayContent&sourceNode=145792&contentPK=16308010&moduleName=InternalSearch&formname=sidebarsearch

Baby Boomers Count Down to Retirement
U.S. Treasury's Go Direct Campaign Launches Pledge Drive to Spur Direct Deposit for Social Security Benefit Payments
PRNewswire
January 3, 2007

Overview: Press release announcing the U.S. Treasury’s Go Direct Campaign to “encourage baby boomers preparing to head into retirement to choose direct deposit once they start collecting Social Security benefits.” The release also shares survey results from the U.S. Treasury and Federal Reserve Banks including, “one in four boomers still gets paid with old-fashioned paper checks, a trend that's particularly entrenched with those closest to retirement age (51-60 years old).”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-03-2007/0004498712&EDATE=