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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

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FH Boom Daily Digest-Jan. 30, 2007

Top News From Today's "Boomiverse"

HowToRentVacationHomes.com Gives Baby Boomers Five Reasons to Buy Vacation Property
PR Web
January 30, 2007

Overview: Press release announcing, “Baby Boomers all over the world are looking for ways to supplement their income during their retirement years. Buying vacation property is one option that should be considered.” Moreover, Howtorentvacationhomes.com contributes value, income, equity, pleasure and age to reasons why boomers should think about buying vacation property.

http://www.prweb.com/releases/2007/1/prweb500720.htm

Good Question: Will Baby Boomers Bankrupt Us?
Ben Tracy
WCCO-TV via WCCO.com
January 30, 2007

Overview: Tracy’s segment focuses on how baby boomer retirement will affect benefits and programs like Social Security and Medicare. Tracy reports, “However, the news is not all bad. Many economists say the boomer retirement will create a shortage of skilled workers. This could push up wages and put more power in the hands of employees.”

http://wcco.com/seenon/local_story_029234640.html

Forget Retirement: Boomers Prefer To Follow Their Dreams

Susan Felt
The Arizona Republic
January 29, 2007

Overview: Boomers continue to forgo retirement and look for their dream jobs. Felt writes, “Besides wanting something interesting and challenging, they also want flexibility.”

http://www.azcentral.com/arizonarepublic/arizonaliving/articles/0129transition0129.html

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