Top News From Today's "Boomiverse"
Behind the times
Emily Reed
Missourian News
January 9, 2007
Overview: Watch companies like Timex plan to begin targeting baby boomers, who are continuing to buy watches even though consumers in other age brackets no longer have an interest in wearing such a device. Reed writes, “For baby boomers, it’s usually a combination of style and function that prompts purchase. Steven Walker, 32, predicts they will be around for a while.”
http://columbiamissourian.com/news/story.php?ID=23667
Naomi Judd: Don't dread growing older; In her new book for fellow baby boomers, the country singer debunks some common myths about aging. Read an excerpt
MSNBC.com
January 8, 2007
Overview: MSNBC.com posts an excerpt from Naomi Judd’s new book entitled Naomi's Guide to Aging Gratefully: Facts, Myths, and Good News for Boomers. In her new book, Judd shares her views on getting older and argues against the stereotypes associated with aging.
http://www.msnbc.msn.com/id/16525237/
Detroit Auto Show: Rediscovering the baby boomer driver; Chrysler, Nissan among those targeting the over 50 crowd
Bush Bernard
The Tennessean
January 8, 2007
Overview: Bernard reports on what automakers, like Chrysler and Nissan, are doing to market to boomers and writes, “Yesterday Nissan brought out its Bevel utility vehicle concept and today, Chrysler brought out its Nassau four-door luxury sports coupe concept car. Both are targeting baby boomers, but in different ways.”
http://www.tennessean.com/apps/pbcs.dll/article?AID=/20070108/NEWS03/70108038