Top News From Today's "Boomiverse"
A Nintendo for Grandma
Leron Kornreich
Time
January 3, 2007
Overview: Kornreich reports on how video game companies are targeting baby boomers and, specifically, the game “Brain Age: Train Your Brain in Minutes a Day”. Kornreich writes, “The over-50 set is a largely untapped and potentially lucrative market, and toy and gaming companies are starting to court the boomer generation with products claiming to help sharpen memory and cognitive ability.”
http://www.time.com/time/nation/article/0,8599,1573749,00.html
Retirees facing marriage dilemma
Daily Yomiuri
January 4, 2007
Overview: Experts suggest that married baby boomers are having trouble agreeing on retirement decisions, and predict they with struggle with other long-term marriage challenges.
http://www.yomiuri.co.jp/dy/national/20070104TDY02009.htm
*Articles Worth Noting
Aging Boomers likely to change housing market
Bob Tedeschi
San Francisco Chronicle
December 31, 2006
Overview: This New York Times article focuses on how boomers will impact the housing market. Tedeschi reports, “Late last month, the Mortgage Bankers Association in Washington released a report conducted with the Brookings Institution showing that aging Baby Boomers, generally defined as those born in 1946 through 1964, will probably cause stagnation in many housing markets, particularly in the suburbs.”
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/12/31/REGIPN9G4C1.DTL
Boomers affect gardening market
Rebecca Finneran
The Grand Rapids Press
December 31, 2006
Overview: Finneran reports on gardening trends and writes, “Baby boomers are the largest segment of people affecting the climate of the market. Vuyst says a recent study shows for this group of people to maintain their current lifestyle, they will delay retirement, affecting the garden market for years to come.”
http://www.mlive.com/homeimprovement/stories/index.ssf?/base/features-0/1167550224139010.xml&coll=6
Unconventional Wisdom | Baby boomers still kidding themselves
Alfred Lubrano
Philadelphia Inquirer
December 30, 2006
Overview: Lubrano shares his opinion on the boomer generation as a whole and believes that “denial is the baby-boomer legacy.”
http://www.philly.com/mld/inquirer/news/magazine/daily/16348497.htm
Baby Boomers Will Drive Real Estate Growth
Real Estate Advisor
December, 2006
Overview: This article concentrates on the impact boomers will have on the real estate industry and the latest trends in terms of boomers and retirement preferences. Additionally, the article includes study findings from the National Association of Realtors that show “when baby boomers were asked about what features are most important to them, 38% wanted a lower cost of living, 38% wanted to be near family, 38% wanted easy access to quality health care, 37% wanted a better climate, and 36% wanted to be near a body of water.”