Top News From Today's "Boomiverse"
It's about time we appreciated older women
Anita Creamer
The Sacramento Bee
January 28, 2007
Overview: Creamer discusses the Academy Award nominees for best actress and how they encourage baby boomer women. She writes, “What this means, of course, isn't simply that the world at large has finally discovered that women past 40 still exist. More than that, the world's also figured out that we have money to spend. Lots and lots of money. Which we're more than happy to shell out for spackle, shellac and other cosmetic products that can help us hang on to our looks a little longer. We'd like to look as young as we feel.”
http://www.sacbee.com/107/story/113583.html
Internet Romance: How Match.com Found Love Among Boomers --- Dating Site Prospers Targeting Older Singles; The Body Art Question
Sara Silver
The Wall Street Journal
January 27, 2007
Overview: Silver reports on the popularity of online dating. “Match's success in targeting older daters, as well as other overlooked markets such as divorcees and suburbanites, also reflects a maturing Web industry that is expanding beyond its fixation on the very young and tapping other demographics, including the wealthy market of boomers. That's an especially promising strategy for a Web site that depends on fees, not the youth-obsessed ad industry.”
*Please note: this article requires subscription to access.
Travel is more than a beach for growing number of boomers: Exotic adventure trips immerse travelers in other cultures
Lisa Kadane
Edmonton Journal
January 27, 2007
Overview: This piece focuses on baby boomers’ travel trends. Kadane shares, “A recent Leger Marketing online survey found 77 per cent of Canadian baby boomers say they're more adventurous in their travel choices than their parents. Almost half (44 percent) say they're traveling to more exotic destinations than they were a decade ago. And when they arrive, 52 per cent say they're more likely to engage in activities from scuba diving to zip-lining, instead of lying on a beach.”
http://www.canada.com/edmontonjournal/news/travel/story.html?id=b35d3093-bd51-4203-9a09-e6997c704361
A generation faces its mortality
Sue Vorenberg
Albuquerque Journal
January 27, 2007
Overview: Vorenberg suggests that baby boomers are trying to avoid facing mortality. Moreover, “An analysis by Scripps Howard News Service found boomers are dying from accidents, drug abuse and suicide at higher rates than the generations that came before them.”
http://www.abqtrib.com/news/2007/jan/27/generation-faces-its-mortality/