Top News From Today's "Boomiverse"
TV Watch: Reality Check for a Generation That Knows Best
Alessandra Stanley
The New York Times
January 26, 2007
Overview: This New York Times piece compares current TV trends with baby boomers and discuses how boomers play a key role in those current trends. Stanley reports, “They may not be the greatest generation, but baby boomers are the bossiest and most imposing, and they have a way of muscling their way past young upstarts and innovators.” She ends this article by suggesting, “Baby boomers don’t eat their young; they just keep them hooked on their leftovers.”
http://www.nytimes.com/2007/01/26/arts/television/26real.html?_r=1&oref=slogin
Baby Boomers in the Classroom
Ysolt Usigan
Jobs.aol.com
January 24, 2007
Overview: Usigan reports, “While some are remaining true to form and retiring, more and more baby boomers approaching retirement age are deviating. Instead of leaving the workplace to lounge around or travel, they are making like 18-year-olds and going back to college.” Additionally, Usigan shares personal experiences from boomers who have continued their education to pursue their career dreams including FH Boom co-chair Dr. Carol Orsborn, who also provides expert commentary on the phenomenon.
http://jobs.aol.com/article/onlinecampus/_a/baby-boomers-in-the-classroom/20070118170309990002
Baby boomers to retire 'wealthiest'
Press Association via Guardian Unlimited
January 26, 2007
Overview: “A survey by Halifax Financial Services found that people currently in their late 50s and early 60s have more investments, disposable income and higher pension wealth than any other generation has had at retirement age.”
http://www.guardian.co.uk/uklatest/story/0,,-6372087,00.html
Baby Boomer Demo Becoming Top Priority
Glenn Haussman
Hotelinteractive.com
January 26, 2007
Overview: This article concentrates on the hotel industry and strategies in marketing to the baby boomer demographic. “Yes, baby boomers have money, but they are also part of one of the hardest working generations and believe they are entitled to a unique experience in their hotel. I love to listen and eavesdrop at hotels and I find that women are speaking up. They don’t want just some experience. City-by-city, if they stay at a particular brand, women want a specific kind of experience,” states Clay Dickinson, VP of global travel and hospitality for EDS.
http://www.hotelinteractive.com/hi_index.asp?page_id=5000&article_id=6972