Top News From Today's "Boomiverse"
Generation V: new generation thrives on vitality
Thematuremarket.com
January 25, 2007
Overview: Boomers who posses a desire to maintain vitality are now considered “Generation V.” Dr. Hal E. Quinley from The Segmentation Company, a division of Yankelovich Inc. states, "There is a distinct segment of the Boomer population that I would classify as 'Generation V' because they not only rank physical and mental vitality above wealth, professional achievement and social status -- values generally associated with Boomers -- they also take active measures to ensure their vitality for years to come. Generation V is a significant and meaningful component of a very influential demographic that's at the vanguard of a new approach to personal health," he said.
Boomers have an age bias
Ellen Goodman
Cincinnati Enquirer
January 25, 2007
Overview: Goodman reflects, “The baby-boomer generation that is forever setting the agenda has begun turning 60.” Moreover, she writes, “One of the charms of the boomers, the watermelon in the demographic python, is how they are managing to age without getting old.”
http://news.cincypost.com/apps/pbcs.dll/article?AID=/20070125/EDIT/701250313/1003
Boomers dropping the ball
J.D. Mullane
Phillyburbs.com
January 25, 2007
Overview: Mullane writes, “Unless they act, the baby boomer generation has a rendezvous with ignominy. Two reasons: the bungled prosecution of the present war, and the coming collapse of Medicare and Social Security. If the boomers — who pretty much run everything now — don’t act, these stunning twin failures will come to define the generation in American history.”
http://www.phillyburbs.com/pb-dyn/news/219-01252007-1167742.html