Top News From Today's "Boomiverse"

Sujen Bhashkar (Director of Marketing): "Boomer Radio was launched as a means of providing Boomers with radio programs targeting listeners from the Boomer age group"
Thematuremarket.com
January 24, 2007

Overview: This article features an interview with Sujen Bhashkar, director of marketing for Boomer Radio. Bhashkar shares, “Radio Boomer was launched to fill a void in the mainstream mass media, where Boomer News and Information does not receive the coverage that it rightfully deserves. Baby Boomers represent 29% of the total Australian population, so the Radio Boomer Website targets a massive potential audience.”

http://www.thematuremarket.com/SeniorStrategic/boomer-radio-8264-5.html

How to Overcome Generational Differences Challenging Today's Realtors
RISMEDIA
January 24, 2007

Overview: This piece provides real estate professionals with advice on targeting different generations. “Large portions of the Traditionalist and Baby Boomer Generations show definite preferences for utilizing traditional media and resources for consumer actions. Generation X and Y than 40 demonstrate higher percentages of Internet use and tend to gravitate online for consumer actions.”

http://www.rismedia.com/wp/2007-01-23/how-to-overcome-generational-differences-challenging-today%E2%80%99s-realtors/

. . . Or should you be retiring at all? Labour shortage spurs Ottawa to ask boomers to work past 65
Richard Brennan
Toronto Star
January 24, 2007

Overview: Brennan reports, “The federal government is pleading with aging baby boomers to work past retirement to offset a serious labour shortage in Canada."

http://www.thestar.com/Article/174269