Top News From Today's "Boomiverse"
Boomers' Biggest Health Mistakes
Allison Van Dusen
Forbes.com
January 19, 2007
Overview: This article focuses on common mistakes that baby boomers are making concerning their health care. Van Dusen reports, “When it comes to making decisions about their health, boomers sometimes think that if they delay doing something, a better solution might come along. At the other end of the spectrum, there are those who hop on the Internet to learn everything about their symptoms and possible treatments, thinking they can out-research their doctors or find the latest alternative cure. Either way they end up putting off taking action.”
Shushing the Baby Boomers
John Broder
The New York Times
January 21, 1007
Overview: Broder reports that Senator Barack Obama believes baby boomers need to get over themselves. Broder shares, “Mr. Obama calculates that Americans of all ages are sick of the feuding boomers and ready to turn to the generation that came of age after Vietnam, after the campus culture wars between freaks and straights, and after young people had given up on what überboomer Hillary Rodham Clinton (who made her own announcement on the Web yesterday) called in a 1969 commencement address a search for a more immediate, ecstatic and penetrating mode of living.”
http://www.nytimes.com/2007/01/21/weekinreview/21broder.html?pagewanted=1&_r=1
Goldman Sachs and Nicholas Financial: Benefiting from Aging Baby Boomers
Erik Dellith
Seeking Alpha.com
January 22, 2007
Overview: Dellith discusses that financial companies,including Goldman Sachs Inc. and Nicolas Financial Inc. are benefiting from aging baby boomers. Dellith explains, “There is also increased demand for financial services and products so that people can save more. This brings to mind questions about how members of this group will spend their leisure time and where they will live.”
http://financial.seekingalpha.com/article/24748
Marketers Miss Big Target When Aiming Too Young; Print, TV Ads Reaching Aging Baby Boomers with Disposable Wealth
Jessica Long
San Diego Business Journal
January 22, 2007
Overview: Long writes about the importance of targeting the baby boomer market. “Coming of Age Inc., an Illinois-based marketing firm that specializes in the baby boomer market, reports that only 25 percent of total marketing dollars are spent on boomers, who control about 75 percent to 80 percent of the spending on goods and services in this country. That’s 25 percent of total U.S. advertising and marketing spending that will amount to about $153.7 billion this year, according to New York-based research firm TNS Media Intelligence.”