Top News From Today's "Boomiverse"
Haliburton Resort Seizes New Market by Catering to Baby Boomers Vacation Preferences
Emediawire
January 19, 2007
Overview: This article focuses upon Canadian resort owners’ desire to capture the baby boomer market by creating customized vacation packages for them, which enable them to take part in a variety of exciting activities.
http://www.emediawire.com/releases/2007/1/emw498171.htm
Bernanke: Baby boomers threaten economy
Reuters
CNN Money
January 18, 2007
Overview: This piece discusses Federal Reserve Chairman Ben Bernanke’s recent warnings to the U.S. Congress that failure to act soon to deal with the budgetary strains posed by an aging U.S. population could lead to serious economic harm. "We are experiencing what seems likely to be the calm before the storm," Bernanke told the Senate Budget Committee.
http://money.cnn.com/2007/01/18/news/economy/bernanke.reut/?postversion=2007011815
Boomers' Biggest Health Mistakes
Allison Van Dusen
Forbes
January 19, 2007
Overview: Van Dusen discusses the fact that some baby boomers are not taking the right steps to lead healthy lives, noting that even when boomers' behavior and choices lead to “serious problems,” their health may still not come first. Many boomers tend to be “overly optimistic about everything from finances to their health,” says Carol Orsborn, co-author of Boom: Marketing to the Ultimate Power Consumer-the Baby-Boomer Woman.