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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

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FH Boom Daily Digest-Jan. 18, 2007

Top News From Today's "Boomiverse"

Net radio station targets baby boomers
The Age
January 18, 2007

Overview: Radioboomer.com.au, a new baby-boomer oriented online radio station, is set to launch on Friday and will “offer shows on wealth creation, retirement planning and new enterprise for mature age businesses.”

http://www.theage.com.au/news/Business/Net-radio-station-targets-baby-boomers/2007/01/18/1168709875555.html

Danger zone: Aging Baby Boomers are discovering the benefits of senior-proofing. It's tough getting old, Gale Beeby discovers.
Gale Beeby
The Star
January 18, 2007

Overview: Beeby reports that baby boomers are starting to “senior proof” their homes. “It's a trend many retailers have taken notice of and are now offering gadgets and gizmos that help make homes safer and easier to navigate on arthritic knees and other aging ailments.”

http://www.thestar.com/Athome/article/171672

Thanks for my vacation future; Let them own it, I can rent it while we rent
Ian Karleff
Financial Post
January 13, 2007

Overview: According to Karleff, “Baby Boomers are building their retirement paradises on every available stretch of waterfront, and at the moment, with all the dust and debris, paradise looks pretty ugly.” Karleff goes on to write, “As hard as I try to find fault in this Boomer building frenzy, I find myself loving what this massive group is constructing: my vacation future.”

http://www.canada.com/nationalpost/news/archives/story.html?id=149005fa-7ca4-4aa4-8dc2-ada0c6c94588

*Special to the Digest

Reframing and Signaling: Communicating Tough Choices to Aging Parents
David Solie
Gbod.org

Overview: Solie writes about communicating touch choices to aging parents and presents three communication strategies to help ensure survival of those touch choices. Solie suggests that the children of aging parents should, “use their developmental agenda to reframe their choices, reinforce the reframing with stories and look for "legacy moments" amid the upheaval.”

http://www.gbod.org/coa/articles.asp?act=reader&item_id=19198

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