Top News From Today's "Boomiverse"
Lure of Entrepreneurship Beckons Boomers; Instead of retiring, boomers are starting second-act businesses; some are motivated by an independent lifestyle, others by economic necessity
Jeffrey Gangemi
BusinessWeek Online
January 17, 2007
Overview: Gangemi reports, “Baby boomers are looking at starting real businesses --looking for another 10- to 12- to 15-year career.” The rise in boomer entrepreneurship can be contributed to boomers’ need for financial stability, their strong business experiences and background, existing household wealth, pension cuts and more.
Web Search Engine Bucks Status Quo By Seeking Results for Baby Boomers
Kevin J. Delaney
The Wall Street Journal
January 17, 2007
Overview: Internet services are continuing to target baby boomers with sites like
Cranky.com. Moreover, Parenting Magazine founder Robin Wolaner, is teaming up with a former executive from Time. Inc. and CNET Networks Inc. to launch a new service for boomers sometime this year. Additionally, Delany reports that in “some cases, such services are finding that boomers would just as soon use general-purpose Internet tools.”
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http://online.wsj.com/article/SB116900324193978494.html?mod=technology_featured_stories_hs
Businesses address generation gap; That’s “Mr.” To You: From Boomers to Millennials, generation gaps can lead to confusion in offices
Andra Coberly
Fort Collins Weekly
January 17, 2007
Overview: Coberly discusses the differences between generations and the conflicts that may arise in the workplace as a result. “Baby Boomers are very loyal to their company, but Gen-Xers often like to be more like free agents and leave if something better comes along.”
http://www.fortcollinsweekly.com/index.php?option=com_content&task=view&id=440&Itemid=35