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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom Daily Digest-Jan. 12, 2007

Top News From Today's "Boomiverse"

Vacation.com predicts baby boomer travel boom
Internet Travel News
January 12, 2007

Overview: This article shares predictions for how baby boomers will impact the travel industry. The article suggests, “With more free time on their hands and the desire to participate in such activities that may have been previously unattainable, the travel industry will see a remarkable growth in the leisure segment over the next 18 years as more and more Boomers have the freedom and time to spend money more freely.”

http://www.breakingtravelnews.com/article/2007011118115382

Blame Congress & baby boomers for ballooning US retirement spending
Robert J. Samuelson
Economic Times
January 12, 2007

Overview: Samuelson believes that baby boomers are partially to blame for US retirement spending and writes, “baby boomers seem eager to ‘reinvent retirement’ in all ways except those that might threaten their pocketbooks.”

http://economictimes.indiatimes.com/News/International__Business/Blame_Congress__baby_boomers_for_ballooning_US_retirement_spending/articleshow/msid-1143799,curpg-1.cms

No denying reality; time will force big changes on baby-boomer lifestyle
Emmet Pierce
Bend Weekly News
January 12, 2007

Overview: Pierce concludes that baby boomers are not prepared for where they will live beyond middle age. "They don't have any money. They have an average of $40,000 in a 401(k), if they have one at all. The boomers are not prepared for old age and society is not well prepared for the boomers.”

http://www.bendweekly.com/Living/1885.html

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