Top News From Today's "Boomiverse"
Entitled Selfishness; The baby-boomer generation is in a state of denial about the true cost of their retirement benefits. Why their blindness on the issue could put the country's future at risk.
Robert J. Samuelson
MSNBC.com via Newsweek
January 10, 2007
Overview: Samuelson writes, “On one of the great issues of our time, the social and economic costs of our retirement, we have adopted a policy of selfish silence.” Samuelson goes on to discuss the need for fiscal planning and responsibility to deal with the growing number of 65-and-older population, that is expected to double in size by 2030.
http://www.msnbc.msn.com/id/16562633/site/newsweek/
The Digital Generation Gap: How Brands Can Capitalize on the Growing Senior Online Set
Misha Cornes
Adotas.com
January 10, 2007
Overview: The article discusses that seniors are the fastest-growing segment of the population using the internet. According to Cornes, Seniors “lag in a number of basic e-commerce indicators, including online researching, purchasing online, and in the average amount of each online transaction. But this will change as more and more Seniors come online, and smart marketers can’t afford to ignore this market any longer.”
Cars for America’s Aging Baby Boomers
Easier Motoring
January 11, 2007
Overview: The piece features the newest concept cars on the market: those cars catered to boomers.
http://www.easier.com/view/News/Motoring/article-92662.html
Boomers start to downsize; Some baby boomers are pulling up stakes in their 50s, while they are still working, and moving into smaller quarters
Marilyn Gardner
The Christian Science Monitor
January 11, 2007
Overview: Gardner writes, “Unlike many in their parents' generation, who often waited until their later years to move to smaller quarters, some baby boomers are pulling up stakes in their 50s, while they are still working. They are moving to condos, ‘active adult’ communities, or city apartments.”