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« One to Grow On | Main | FH Boom Daily Digest-Jan. 11, 2007 »

FH Boom Daily Digest-Jan. 10, 2007

Top News From Today's "Boomiverse"

CNN.com Launches Life After Work
Mike Shields
MediaWeek
January 8, 2007

Overview: Paula Zahn’s segment, “Life After Work,” will now be showcased on CNN.com. Sponsored by Ameriprise, the online features will include “video clips from the show, expanded coverage of the subjects profiled, photo galleries and various interactive elements. The site will also house several tools, such as a financial-planning calculator as well as an outlet for user-generated video content, which CNN has the option to use on the air. Clips from the show will also be available via CNN’s video-on-demand platforms on various cable providers.”

http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003528489

Baby boomers are big business for advisers
Samantha Downes
CityWire.co.uk
January 10, 2007

Overview: Downes compares baby boomers from the UK, US and Japan and reports that “baby boomers are a big business that is set to grow.”

http://www.citywire.co.uk/News/NewsArticle.aspx?VersionID=88001&MenuKey=News.Home

Japan's Baby Boomers Retire; What To Do With The Free Time?
Lucy Craft
CBSNews.com
January 10, 2007

Overview: Japanese baby boomers are wondering what to do with all the free time associated with retirement. Moreover, Craft reports “the baby boomers were the generation that helped transform Japan from an impoverished and spiritually rudderless backwater, into a rich, manufacturing powerhouse, home of the super-fast Bullet Train.”

http://www.cbsnews.com/stories/2007/01/10/asia_letter/main2344521.shtml

Baby Boomer Buzz: You Can Profit While Helping
Mpherson
Associatedcontent.com
January 10, 2006

Overview: This blog focuses on the various industries that baby boomers will greatly impact including technology, fashion, religion, real estate, medical, financial and the work place. Mpherson suggests that, “overall, providing specialized services and advice to aging Baby Boomers is going to be a growth industry.”

http://www.associatedcontent.com/article/99539/baby_boomer_buzz_you_can_profit_while.html

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