Top News From Today's "Boomiverse"

Happy Holidays from The Boomer Blog Digest! We'll be back January 2, 2007.

2006: The Year Mass Media Got a Clue
Bryan Eisenberg
Clickz.com
December 22, 2006

Overview: Bryan Eisenberg reflects on marketing and advertising strategies of 2006 and shares his predictions for 2007. He also shares opinions of Roy H. Williams from Wizard Academy Press, who wrote “The Age of the Baby Boomer ended in 2003. The torch has been handed to a new generation with new ideas and values. Sure, we Boomers still hold the power at the top, but the prevailing worldview that drives our nation is completely other than the one we grew up with. Businesses that don't get in step with the new world order are going to find it increasingly difficult to succeed.”

http://www.clickz.com/showPage.html?page=3624250

Notion that 60 is new 30 is often at odds with perceptions of aging
Amy Reinink
The Gainesville Sun
December 22, 2006

Overview: Reinink reflects on the new Rocky movie and relates it to real life boomers. She reports “The movie raises questions about whether baby boomers have succeeded in making 60 the new 30, and whether a person can ever be too old to get back in the ring — or at least whether they can do so without being laughed out of the ring.”

http://www.gainesville.com/apps/pbcs.dll/article?AID=/20061222/LOCAL/612220330/-1/news

Consulting: Perfect job for baby boomers?
Selena Dehne
CNN.com
December 22, 2006

Overview: Dehene reports on consulting careers for boomers and writes “Boomers are so in-demand that many employers are actually creating consulting opportunities within their companies, specifically to entice baby boomers to stick around the work force.”

http://edition.cnn.com/2006/US/Careers/12/21/cb.babyboomers/